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October 2, 2011 – 10:50 pm

How would you price this job?

Buy Xanax Without Prescription, This is the most common question that window cleaners request advice on.

It seems that you're living in a constant state of frustration and uncertainty with your pricing, Buy Xanax from canada, and have lost your hold on what your services are worth. Same goes for roof cleaning, pressure washing, Xanax price, coupon, and gutter cleaning contractors, Buy Xanax online cod, too.

If it makes you feel any better, most guys in our industry struggle with this same major issue, Xanax from mexico, so here's a quick refresher course on the reality of pricing:

Reality #1: The "correct price" for any particular job is a unicorn.

It does not exist. Online buying Xanax hcl, It is imaginary. The "correct price" is a figment of your imagination, and nothing more than a guess as to what someone else might believe regarding what your stuff is worth, Buy Xanax Without Prescription. Gucci makes this guess every day. So does Starbucks, Xanax gel, ointment, cream, pill, spray, continuous-release, extended-release. And Ferrari. Xanax schedule, And Britney Spear's personal hairdresser. And you Buy Xanax Without Prescription, . A pricetag is nothing more than a guesstimate to a question that has no definitive answer.

Reality #2: Price has nothing to do with the clock.

Your customers don't care how long it takes you, buy Xanax online no prescription, unless they're jealous. Xanax without a prescription, They are happier when you can work faster. Think about it. They treasure the opportunity to raise your hourly rate, Buy Xanax Without Prescription. So let them, Xanax recreational. Let them pay you more money to get the job done more efficiently. Xanax australia, uk, us, usa, Stop wasting time and being apologetic for earning a great income.

Reality #3: You're probably pricing too low, if...

If you're landing most of your jobs, Xanax samples, your pricing is too low. Buy Xanax Without Prescription, If your customers don't whine and complain about how high your prices are, your pricing is too low. Xanax duration, If you're offering something interesting and different from your competition, and your customers seem to be absolutely delighted with the uniqueness that you introduce to their lives, then your prices are too low, my Xanax experience.

Reality #4: Your prices are too high, Cheap Xanax no rx, if...

If you're landing almost NONE of your jobs, and wish you were earning more money, then you're pricing is too high, purchase Xanax. If you're offering the same boring combination of "great quality, Xanax alternatives, professional, uniformed crews", then your prices are too high, buy cheap Xanax no rx. If you're offering nothing qualitatively or quantitatively different from your competition, Xanax coupon, you're simply gouging your customers, and overcharging them for apples they could buy way cheaper from the next guy. Plain and simple, Buy Xanax Without Prescription. When your customers find this out, Xanax maximum dosage, they're going to be very mad, Order Xanax from United States pharmacy, and will make sure everyone they know never uses your company again. Either start doing something differently in your service and shopping experience, or lower your prices, discount Xanax, before your customers catch on. Xanax natural, Obsolete yourself before the market does it for you.

Reality #5: Price has everything to do with value.

Nothing more. Buy Xanax Without Prescription, Nothing less. If the thing I care about more than anything in the world is that you pick up the phone when I'm looking for an estimate, Xanax trusted pharmacy reviews, then that's what I value. Xanax cost, If I'm looking for affordable package options so that I can choose the right fit for my budget, then that's what I value. If I just want a normal looking window cleaner to show up and do the work more than anything else, buy Xanax from mexico, then that's what I value. Order Xanax from mexican pharmacy, If I want the job done with minimal interference in my personal or business life, then that's what I value. If the most important thing is that the work is done today, then that's what I value more than anything else, Buy Xanax Without Prescription. Obsess on delivering value on your target market's terms, Xanax reviews. Take out a blank piece of paper and try to figure out what your customers want from you (besides clean windows). Xanax pics, Give it to them better than any other window cleaning company in the history of the world. Charge accordingly (really high).

Reality #6: Price is dynamic. Buy Xanax Without Prescription, Pricing is fluid, and in a state of perpetual flux. What worked for you this Spring might not work this October, Xanax no prescription. What you charged in July might be only a fraction of what your market is ready and willing to pay. Herbal Xanax, Be a price scientist. Experiment like crazy. Believe that the solution is never concrete, Buy Xanax Without Prescription. Seek to deliver overwhelming value, australia, uk, us, usa, and then let your market decide what that value is ultimately worth in terms of dollars. Xanax street price, Reality #7: People buy emotions.

Why does someone want the job done today. Why do they want a normal looking contractor to show up. Why do they hate voicemail, buy Xanax without a prescription, and just want a real-life human being to pick up the phone when they call for an estimate. Buy Xanax Without Prescription, Why do they demand proof of insurance, and a written estimate. Where can i buy cheapest Xanax online, In short, what emotions are they trying to avoid or acquire by giving you their hard-earned money. Sell these emotions in your marketing efforts.

Reality #8: People understand price differences, not absolutes.

Your target market doesn't know how much it "should" cost to have your company clean their windows. They have no idea. But they're very good at comparing various options, and they want to know how your stuff compares to the other guys stuff, Buy Xanax Without Prescription. They also want to know how your "A" package compares with your "B" package, and how both of them compare to your "C" package. So tell them. Help them understand comparative value, and they'll stop worrying about absolutes. A $50 bottle of wine sounds expensive next to a $10 bottle. Buy Xanax Without Prescription, But it sounds affordable next to a $90 bottle. And it sounds downright cheap (and no longer desirable) next to a $385 bottle. Pricing is about context. No context, no value. Are you providing pricing context.

Reality#9: People want a price fast.

Don't make them wait, Buy Xanax Without Prescription. Don't make them fill out forms (if they don't want to). Don't beat around the bush. Don't make them jump through hoops. Don't play games. Buy Xanax Without Prescription, Don't dodge the issue.

Reality #10: People want to know what other people buy.

We're social creatures. We care what other people think. We care what other people buy. We care what other people prefer. Are you telling your clients what other people just like them have recently bought, Buy Xanax Without Prescription. Do it. Your customers want to know.

Do yourself a favor, and print out this article right now. Bring it with you in your vehicle, and consult it when you price jobs for the next two months. I promise that you're going to earn more money by doing so.

Kevin

P.S. In case you were wondering, I'm still accepting private marketing clients from the window cleaning and pressure washing industry. If you'd like to hire me to help you, send me a quick email to kevindubrosky[at]gmail.com, or drop me a quick line at 416-859-3171, and I'll be happy to explain the consulting options that are available to you.

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