3 Ways To Sabotage Your Window Cleaning Marketing
February 25, 2010 – 10:52 am
1. Assume that because everyone else is doing it this way, it must work.
Everyone uses the yellow pages.
Everyone pays for the BBB logo.
Everyone’s company name should be front and center at the top of the flier.
Everyone knows that “getting fancy” with marketing is a waste of time.
Don’t make me tell you the Lemmings story.
2. You’ve slipped into a bad habit without even knowing it.
It feels comfortable, right?
You use the same old Microsoft word document flier that you got from that guy from that place, a couple of years ago. Oh wait – no – it was that other guy from that online forum, yeah – that one.
He was so nice to have emailed you that flier template…
No one has ever sat down and shown you otherwise, and you aren’t sure what else to do.
What else are you supposed to do?
This is pretty much the only thing you understand.
3. It sounds like it should work.
It kinda makes sense. Sorta.
Your brother in law came up with it, and he’s a pretty smart guy.
You’ve been doing it for a couple of years now. It’s a great idea, and people who bash it are simply jealous.
*****
Q: Why are these three saboteurs potentially deadly to your window cleaning marketing efforts?
A: Because they ignore the most important measurement of any marketing effort: whether or not it actually works.
Is it generating revenue for your window cleaning business, or not?
If you don’t have any idea as to the answer, please do yourself a favor and start tracking this stuff starting today. You work hard for your money, and it’s not fair to yourself or your family to keep flushing it down the toilet.
Tracking and measuring what works and what doesn’t is the only way to find out if you are your worst enemy, when it comes to your marketing.
You’ve got to get on it.
Don’t be a Lemming.
They’re cute, but they’re not very bright when it comes to recognizing when their headed for a cliff.
Kevin
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