The Operations vs. Marketing Smackdown
December 30, 2009 – 10:44 pm
Which is most important, in your opinion?
Without a feasible operations system in your window cleaning business, all the marketing in the world isn’t going to save you.
You’ll botch every client and mess with your priceless reputation, leaving a trail of frustration and irritation attached to your social-media empowered ex-clientele.
Not good.
It works the other way, too.
If you have a streamlined operation, with awesome deliverability, consistency, and reliability built into your window cleaning service offerings, you can deliver on your promises, build your credibility, and create an empassioned clientele, anxious to spread the word.
And then the world will beat a path to your door, right? Wrong.
If you’re the best window cleaner in the world (yes, the world, even) that isn’t going to help you make any money until someone actually is willing to take a risk and let you clean their windows, for a predetermined amount of money.
Also not good.
In other words, no one will find out how awesome you are until you clean their windows, and that day will never come without some intelligent, captivating, and persuasive marketing.
The moral of the story: You need both a powerful marketing strategy and an efficient operations system in place to achieve rapid profitability.
I wish it was easier for you, but it isn’t.
Kevin
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