How to Sell Window Cleaning to Rich Folk
January 24, 2008 – 1:22 am
They want D-E-A-L-S ! ! !
Doesn’t everyone? As people, we LOVE getting ourselves some kind of fantastic money-saving deal, and it is a powerful emotional motivator that can drive a potential consumer to hire your window cleaning company. Even for those uber-rich Rolls-Royce drivers!
Case in point:
A potential customer calls up, and asks you to clean 3 (yup – only three) windows of their high-end, 3rd storey condo home-office, in & out. Your minimum exterior cleaning price is $125, and your minimum interior price is $125.
Question: What should you do?
Answer: Give them a DEAL, already! Offer them something special! How about this: “From the sounds of it, your home office qualifies for our minimum charge of only $125. And you know what – since it shouldn’t take us that long, we’ll be happy to provide the professional interior cleaning of your windows absolutely FREE, if you hire us right now…You’ve probably noticed from our website that the Interior charge would normally be an additional $125, but since your home is unique, and fairly straightforward, why don’t you use that money to take your girlfriend/wife/husband out for a night on the town instead, and let us provide you this professional service absolutely free! Consider it as a nice little thank you gift from us! SO, basically, if you act now, you can get your hands on $250 worth of services for only $125. Thats a fantastic deal, anyway you slice it!”
If you were on the other end of the phone/email, would you be motivated to act on this offer? Naturally! Why? Because you’ve gotten a strong sense from the window cleaning company that there is a pretty juicy deal on the table, and you’ve also been reminded about some of the great things you can do with the $$ you’re about to save. Thus, the magnetic deal is born, and you are ready, willing, and eager as a consumer to jump on it immediately.
Remember this the next time a potential window cleaning client inquires about your services. Think creatively about how you can somehow make them a deal, and then cash in on the new client. Of course, don’t make the deal SO good that you lose all your profit. In fact, in most cases, you can seize this opportunity to up-sell or cross-sell the client on additional services at premium prices, motivating them to act (immediately, remember) on the original deal. Or, as in the real-life scenario above, the deal you offer is still a huge cash cow, since the job is so simple and quick, and the profit margins are still high.
Try this marketing tactic the next time a prospective client shows interest in using your professional window cleaning services, and you’ll achieve faster and stronger business growth!
Wanna learn more about how to effectively and lucratively market your window cleaning company?
2 Responses to “How to Sell Window Cleaning to Rich Folk”
Hi Kevin, now I don’t know if you read these comments but I hope that you do. What I do is; I research businesses, I have business/marketing degree from UT Austin School of Business and since graduating I have dedicated my time to researching different businesses and writing about them. It turns out that this time I’m researching the window cleaning and it hasn’t been so easy. There is hardly anything written about this industry and what information there is is written by window cleaning company owners and now myself which my article will be published as soon as i feel I’ve done all of my homework. I’ve bought different Window Cleaning Business Plans such as one from The Window Guys amongst the many and i have to say that I have been very dissappointed in the quality of product that is delivered. This is my fifth month researching this industry and it has been difficult to swallow all the garbage that I have purchased because I can only imagine how many other people have actually purchased these so-called business start-up kits with an honest intention of creating a business.
To be honest with you, I have been keeping up with you for about two weeks or so and I must say that your advice appears to be honest (unless that is your marketing strategy. joke.)and it is good, and I’m also happy to have found your site, so far at least no disappointment. And now on to my questions. First I’d like to know is why do you do this? Not the window business, but putting your advice in the internet the way nobody else would. And number two is, are your intentions really to help others or is this a means of marketing your book?
P.S. You actually peeked my interest in starting a window cleaning company. And another thing, your advice on marketing and what an owner should spend his time doing is Excellent i must say.
By Francisco Vidal on Apr 23, 2008
Hey Francisco.
Thx for dropping by. I appreciate it.
I recently invested in a “how to start a window washing business” kind of information product myself, and was quite surprised at how silly a lot of the information was. Disappointed, too, having spent $100, but also reassuring, because I feel there is a HUGE hole in the market for reliable marketing advice.
Why do I do all this? Hmmm.
Well, first of all, to make money.* Obviously. I have a life, and wouldn’t spend all the countless hours and months if there was not a financial purpose driving it.
Secondly, because I sincerely enjoy helping other window cleaning business owners get their act together and figure this stuff out, and have helped many on a one-on-one basis do just that, and land some significant clients and charge a lot for them.
That makes me feel good, too, for sure.
Lastly, because I have found that I really like teaching people. Its seems to be my ‘thing’, and something that makes the time fly by for me, and that I seem to be able to consistently hear positive feedback about.
You make a very astute observation about the sheer volume of FREE info that I make available on this website. These days, with so much business advice and marketing ‘garbage’ (to put it mildly), its essential for people to hear me say a LOT of things about a lot of stuff before they are able to relax and actually trust me to know what I’m talking about.
Kevin
* The money thing will eventually come, I figure, whether its in the form of book sales, dossier subscriptions, seminars, or similar ~ I know it WILL come if I keep delivering relevant and valuable content to my readers, clients, followers, and subscribers.
By kevindubro on Apr 25, 2008