3 Easy Steps To Building a Scientific Window Cleaning Marketing System
October 28, 2009 – 10:25 am
Remember learning about “scientific theory” back in grade 6 science class?
Well, I have some happy news for you: that little piece of your education is actually of tremendous value to your window cleaning business today!
Here’s how you can put it to work:
When you set out to develop your next round of window cleaning fliers or postcards or similar, always create around them a little system of tracking, so that you can collect some valuable, profitable scientific data.
The “Scientific method” is formulating a hypothesis about a theory, completing some experiments to see what actually happens, and then recording and reporting on actual results.
Let’s consider an example.
Let’s say that you want to send out a postcard with the headline “Window Cleaning” and you forumulate your theory that this postcard will work like a dream because people are busy and just want you to get to the point.
Are you right or wrong?
Well, apply the Scientific Method and create a system to track the results of your marketing “experiment”.
1. State your theory.
Write down on a piece of paper the theory behind your marketing strategy. Example: “Using a basic, classic headline on my postcard will produce great results for my company and make the phone ring.”
2. Experiment.
Design a postcard or use a design that is based on the theory. Record the distribution details. Record the response rate and related details. Record the close rate and related details.
3. Draw conclusions.
Analyze the results to see what the facts show about your initial theory. Were you right? Were you wrong? Did you stumble onto something amazing? Either way it turns out, you now have some scientific marketing data that will can protect your interests and help you in a scientific way create a more desirable outcome.
And then all you have to do is repeat. Before you know it, you’ll be making much more careful use of specific marketing strategies and tools, and increasing profitability along the way.
All from your valuable “Window Cleaning Marketing Plan”.
And the beauty of this whole system is that you can start to really pull apart the different elements of your flier or postcard to see where the secret ingredient to bringing in more work was…
Was it the day of the week your dropped it?
Was it the weather?
The color of the font? The type of font?
The picture of the woman? Or did the picture of the dog work better? Or did the flower picture win?
Was it the shorter deadline?
The specific offer?
The guarantee?
The addition or subtraction of your face?
The addition or inclusion of pricing?
Your suggestion that they send a text message?
Now, you can find out, using your brand-new, foolproof marketing system.
Give it a try!
K
P.S. I’m rolling out just such a thing inside my members-only window cleaning marketing forum in the very near future, to help them one-on-one with this system stuff, since it’s so important. Except that in their case, I’m helping them develop the specific marketing tools, too.
I’ve called it the “Foolproof Window Cleaning Marketing” (FWCM) program. It got started in a hurry a few months ago, but then I ran into a little time snag, but it’ll be back on the rails very soon.
But even if you’re not one of my private members, the truth is, you can do this on your own. It will take you longer and you might get a little stuck from time to time, but it will still be enormously helpful in revealing where to spend your next $100 or $500 of marketing money, and how to get work on demand as you need it, moving forward.
Take a few minutes to develop your very own window cleaning marketing system today!
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