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How NOT to use video in your window cleaning marketing!

September 22, 2009 – 11:59 am

Hammers do a great job of driving nails, but they can also punch expensive holes in perfectly good walls, too.

Like any tool, video can be misused in your marketing efforts to sell your window cleaning services, and end up damaging your business, your client relationships, and your reputation.

Here are a few very easy traps that should be categorized as marketing misuses of video:

1. Posting a video of your cat playing.

While this is cute and cuddly and makes you smile, it doesn’t belong on your WC company’s youtube account. Stick to videos that benefit the clients, and are valuable to them.

Caveat: Unless you are introducing your cat to your window cleaning clients directly, and your cat is somehow a big part of who you are as their favorite window cleaner.

2. Recording Video estimates on private areas of their property.

I’ve fallen into this trap myself, and recently reaped the wrath (okay, maybe not wrath, but definitely irritation) of a prospect along the way. Record your estimate videos on the public areas of the property only, ideally right in front of their home. Additionally, never, never, never (did you catch the “never”?) record video inside a clients home, without their express written permission.

3. Tagging videos with personal information

Youtube gives you the option of “tagging” videos with specific keywords, enabling certain videos to be easily found. For instance, if you were preparing an estimate for “John Smith” who lives on “123 Main Street” it would be tempting to tag or title or label the video that way. The problem is that now everyone who searches John’s name or address gets free information about John’s life that John likely never intended to distribute.

Be careful not to violate privacy with that.

Instead, tag it with the keywords: “Video Estimate For John” or “Window Cleaning Estimate for John” or something similar.

4. Including personal details in the video itself.

Maybe you’ve been careful not to record the video from the backyard and not to tag it with more than the clients first name, but what about the words you actually speak in the video itself? Make sure that you don’t use your clients full name or address.

Just use their first name, and show their home. After all, they know where they live, and you once again protect their privacy without sacrificing the marketing value of the medium (video).

So remember, video is a hammer. It’s a useful, powerful marketing tool that can accomplish much for you in a short time. Just be careful how you swing it.

K

P.S. Speaking of tools and stuff, if you are looking for a way to get your hands on some pretty sweet window cleaning marketing tools for free by checking out the world’s only private paid community dedicated to window cleaning marketing, then this video is for you.

Below is a screenshot of the total number of posts, topics, and members currently active in this one-of-a-kind window cleaning marketing forum, as of September 22, 2009:

You may find it interesting to note that only 83 members are currently approved and registered.

What makes that number especially valuable to you is that only one member is allowed from each local market, ensuring exclusivity of the ideas and tools available inside the password-protected areas. In other words, when you become the 84th member, you can be sure that the other 83 members are not competing against you, and will instead, be anxious to help you succeed so that they can benefit from your experience too! That is, of course, unless you happen to live in one of the already claimed areas, in which case, I regret to inform you that someone beat you to it. The early bird gets the worm.

Anyway, no pressure at all, I just thought you’d like to know about this amazing window cleaning marketing community growing right before your eyes, that you can check out for free for 30 days.

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