If Beautiful Women Don’t Stare At You
June 16, 2009 – 1:30 pm“If it’s not the best roast beef sandwich you’ve ever tasted, we’ll eat it!”
“If every beautiful woman on the street doesn’t stare at you when you drive by in this car, bring it back and we’ll buy it back from you anytime in the first week!”
“If you don’t feel like a million bucks when you wear your new boots from us, just send ‘em back for a full refund!”
What do all of these statements have in common?
They provide risk-reversal. They attempt to eliminate that pesky voice in the back of your clients minds telling them that they might be on the verge of getting ripped off.
Extensive studies (and even these quick examples above) have proven that sales increase substantially when the risk is assumed by the seller.
Are you removing your clients risk?
If not, better start today. And in case you’re wondering, no, it will not create a stampede of con-men rushing to use your window cleaning services, in fact, the opposite will happen.
People simply want to know that they could call you on your bluff, but they almost never will. And for the one out of a hundred that do, you’ll have gained 30 that didn’t.
For a good example of how to remove risk, check out my Toronto window cleaning company’s website, and note how the guarantee at the top of the page completely removes risk, which incidentally, persuades many of our new clients to take the leap of faith and roll the dice and hire us.
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