What Is The Primary Purpose Of Your Business?
June 10, 2009 – 9:45 pm
How would you answer that?
A couple years ago, someone posed that question to me, and an immediate response purcolated to the top of my mind:
“To provide my clients with exceptional window and gutter cleaning services!”
Wrong.
What was your answer?
Here’s the correct answer: To generate profit.
No profit, no business. The primary purpose of every single business, including your small window cleaning business, is to generate profit, and as much of it as possible.
What are you doing today to maximize the profitability of your window cleaning business?
What would you say is the best way to do that?
If you said “marketing”, then you’re right. Keep at it. After all, that’s the whole point.
Of course, once you get good at that, you end up creating all kinds of other problems, like whether or not you’re worthy of earning more than you earn right now.
Good problem to be tormented by, without question, and one that requires major mental overhauling for most people, including myself. We’ll call it the curse of understanding the primary purpose of your business 
Kevin
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2 Responses to “What Is The Primary Purpose Of Your Business?”
Very cool stuff.Thanks
By isvar on Jun 16, 2009
thanks
By isvar on Jun 16, 2009