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The Trick To Finding Sweet Images for Your Window Cleaning Marketing Purposes

So you need a new image for your next window cleaning marketing piece, and you are smart enough to locate an online treasure trove like iStock or StockExpert.

Now what do you do? How would you go about sifting through and selecting the right image from the bazillion possibilities?

Instead of doing what most of your competitors do and entering keywords like “window washing” and “window cleaning” or even just “windows”, be a little more creative and think about why you are using images in the first place…

Go ahead…answer that question: Why are you using images in your marketing anyway?

What did you come up with?

Here is one big fat reason: Because images are powerful emotion-evokers. And people spend money because they experience emotions, not because they think about ideas and stuff.

Easy, eh?

Now all you have to do is think about who is gonna see the image, and what emotion you want them to feel. Pride? Jealousy? Worry? Fear? Guilt? Love?

Figure out which one will help the message that you’ve already crafted (already, before you’ve selected the image), type that keyword into the search bar on the stock image website, and WHAMMO, you’ve got a torrent of creative juices hurling towards you at breakneck speed.

The lesson: When selecting an image for your marketing, think of the emotion you want to evoke, and the target demographic that will see it and then search those keyword combinations.

“elderly fear”

“middleaged love”

“man frustration”

“woman pride”

You get the idea.

Try it next time you’re looking for a sweet emotion-evoker and I guarantee that you’ll be swamped with great designs that you couldn’t have dreamed up yourself in 3 weeks as a result.

Here’s an interesting example of how this could all shake out:

http://windowcleaningbusinesscoach.com/secret/index.php?topic=19.0

(You can check it out for free, no sign in or anything required)

P.S. To get an image even more specialized for your target market, try adding  race information. You’ll get an even better result.

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