Don’t you dare say “next year for sure.”
January 12, 2012 – 10:56 pm
I know, I know.
This year has been the worst year for you.
So many unexpected bills, so many unavoidable frustrations.
So many lost clients, and uncollected accounts receivables.
Bad health.
Bad economy.
Bad everything.
If only NOLA was three months from now.
If only it was three states closer, then FOR SURE you would come.
Let me be frank with you:
Don't you dare say "next year for sure."
Suck it up and take responsibility for your business success.
Being a business owner isn't easy. And it's certainly not cheap. It isn't ever going to be a walk in the park, and it certainly is never going to be a free ride. Whatever it is you're trying to build, you're going to have to work for it.
And event's like NOLA can help you find the best way to work.
Let me give you some realistic projections for your business in 2012:
This next year will be a very challenging year for your business. Stuff will happen that you didn't anticipate. You will lose some clients that you love. You won't get some really important bids. You're gonna lose money because some people are going to not pay you. And you're going to run into cashflow problems.
Do you feel ready?
If not, then come to NOLA.
I'm going to giving a presentation on Friday morning, and also on Saturday afternoon, but both full days are full of great, useful, practical information that can truly help you and your window cleaning or pressure washing business.
The big question: If you make excuses and don't go, will "Future You" want to kick your butt for not doing everything you could have to be there on Feb 3,4, 2012?
If so, then I only have one thing to say:
Don't you dare say "next year for sure."
Come to NOLA. I'll see you there.
Apple messed this up. Have you?
January 11, 2012 – 10:25 pm The truth: You don't control your brand. Your customers do.
According to Apple evangelist Guy Kawasaki, even the all-powerful Apple Computers used to mess this up. In Reality Check, he explains how Apple used to spend millions of advertising dollars trying to convince people that Apple Computers are "more powerful" than their PC counterparts.
Apple Computers are more powerful.
Apple Computers are more powerful.
Apple Computers are more powerful.
It turned out that their customers didn't care much about "powerfulness".
Mac customers loved how easy to use their Mac's were, and how much fun it was to make cool stuff. And so that's what they talked about. And that's what they told their friends. And that's why their friends ended up buying Mac's too.
Because they were easy to use and they could make cool stuff on them.
How about your window cleaning or pressure washing company?
I know that when I ask you to describe your company, you'll tell me all about your commitment to excellence, or your being in business for 26 years, or your shiny new trucks. I know that you have a story about your brand that you're trying to tell.
The better (more profitable) question is: What stories are your customers telling about you?
They have already decided what your company stands for.
That's the truth.
Are you listening?
IDEA: Why not make up a little postage-paid survey for clients that have recommended you, with one line on it:
"When you recently recommended us to your friends, what did you say about us?"
And leave the rest of it blank.
You might find out for the very first time what your brand actually stands for.
Xanax For Sale
December 23, 2011 – 12:43 am
Xanax For Sale, “Priming is the implicit memory effect in which exposure to a stimulus influences response to a later stimulus,” as explained by Wikipedia. Exposure to words and other stimuli activate mental processes that inevitably influence subsequent thoughts and actions.
When priming like this affects our estimation of numerical values, rx free Xanax, Xanax without prescription, we call it ‘anchoring’. Thus, online buy Xanax without a prescription, Kjøpe Xanax på nett, köpa Xanax online, ‘anchoring’ can substantially affect our perception and acceptance of prices.
“We feign accuracy in mapping our feelings onto numbers or dollars”, where can i find Xanax online, Taking Xanax, explains William Poundstone, in Priceless - The Myth of Fair Value, order Xanax online overnight delivery no prescription. Xanax dosage, “In truth, we are always grabbing handy numbers in the environment and transforming them into guesstimates and prices.”
Virginia psychologist Timothy Wilson calls this the basic anchoring effect, online Xanax without a prescription. According to Wilson, “there are many, many arbitrary numbers in our minds throughout a given day, such as the temperature that was just announced on the radio, the numbers on the dial of the clock we just consulted, or the page numbers of a book or questionnaire we read.”
Wilson originally believed that “it seems unlikely that numbers considered as briefly as these would be used [subconsciously] to make an unrelated judgment.” Poundstone reports that in 1996, Wilson and his team decided to find out just how significant a completely arbitrary anchor could be in priming [or ‘anchoring’] a subject, and influencing their perceptions, Xanax For Sale. Xanax dangers, They devised a simple experiment in which volunteers were given simple questionnaires with little sticky notes attached. On the sticky note was a four-digit “ID code” between 1928 and 1935, Xanax mg. What is Xanax, The “ID code” had nothing to do with any of the questions, it was just there at the beginning, where can i buy Xanax online, Order Xanax online c.o.d, in front of their faces.
“One group of participants was required to simply copy this number onto the questionnaire, purchase Xanax for sale. Xanax For Sale, They were then asked to estimate the number of physicians in the local phone book. Xanax use, The average estimate was 221.”
Other groups were asked to make a note as to whether the ID code was in blue ink, or red ink, Xanax dose, Effects of Xanax, presumably to direct them to the proper questions for them to complete on the questionnaire. “For these people, Xanax online cod, Buy generic Xanax, the average answer was 343 doctors.”
Another group was asked to note whether the ID code was between 1920 and 1940, which they all were, comprar en línea Xanax, comprar Xanax baratos. Where can i order Xanax without prescription, Unlike the color question, this question forced the participants on this group to consider the ID code as a number (but still a number with zero conscious correlation to the test material itself), Xanax pharmacy. Xanax treatment, “This group put the number of doctors in the phone book at 527”, reports Poundstone, purchase Xanax online.
Another group was asked an additional question, Xanax For Sale. Xanax canada, mexico, india, They first had to guess whether or not the actual number of doctors in the phone book was greater or less than their ID code, and then take a guess at how many doctors were actually listed, purchase Xanax online no prescription. Fast shipping Xanax, Poundstone reports that “this group’s average was 755.”
Here’s a quick recap:
When asked how many doctors, after copying the ID code: 221
When asked what color the ID code was: 343
When asked whether the ID code was between certain parameters: 527
When asked if the answer was greater or lesser than the ID code: 755, real brand Xanax online. Low dose Xanax, If you have a few hours to kill, Google “priming effects” and “anchoring effects”, japan, craiglist, ebay, overseas, paypal. Xanax over the counter, You’ll find study after study exactly like this one reported above by Poundstone, and you’ll become more and more convinced that the prices you’re charging for your window cleaning services are far more fluid than you ever imagined, Xanax brand name. Xanax For Sale, Here’s the kicker: When the participants were later asked whether or not the ID code may have affected their estimate, the overwhelming majority answered no. Xanax forum, We are not fond of the notion that our perceptions can be manipulated by things beyond our conscious grasp. And yet they are, Xanax interactions.
How can you use anchoring effects in your pricing strategy. Consider doing the same thing that these experiments did. Provide and then draw attention to unrelated numbers before presenting your price.
Here are six examples to get your juices flowing:
“Did you know that there are 11,489 single family units right here in our city?”
“How can your family save more money in 2012?”
“Did you know that we received 1355 mm of rainfall this past year?”
“If you could get $86,000 of new windows for less
than $1,000 dollars, would you want to know how?”
“The $32,965 Homeowner Horror Story”
“Did you know that the average selling price for home in
the Maple Woods neighborhood was $412,000 last year?”
Why not try tapping into the bizarre power of anchoring with your next offer or marketing design?
(This article is an excerpt from my newly revised and expanded 455-page hardcover book "$600/hr". Stay tuned for more free previews, and enter your email on the top right of this page if you'd like me to notify you when they are available).
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October 2, 2011 – 10:50 pm
How would you price this job?
Buy Xanax Without Prescription, This is the most common question that window cleaners request advice on.It seems that you're living in a constant state of frustration and uncertainty with your pricing, Buy Xanax from canada, and have lost your hold on what your services are worth. Same goes for roof cleaning, pressure washing, Xanax price, coupon, and gutter cleaning contractors, Buy Xanax online cod, too.
If it makes you feel any better, most guys in our industry struggle with this same major issue, Xanax from mexico, so here's a quick refresher course on the reality of pricing:
Reality #1: The "correct price" for any particular job is a unicorn.
It does not exist. Online buying Xanax hcl, It is imaginary. The "correct price" is a figment of your imagination, and nothing more than a guess as to what someone else might believe regarding what your stuff is worth, Buy Xanax Without Prescription. Gucci makes this guess every day. So does Starbucks, Xanax gel, ointment, cream, pill, spray, continuous-release, extended-release. And Ferrari. Xanax schedule, And Britney Spear's personal hairdresser. And you Buy Xanax Without Prescription, . A pricetag is nothing more than a guesstimate to a question that has no definitive answer.
Reality #2: Price has nothing to do with the clock.
Your customers don't care how long it takes you, buy Xanax online no prescription, unless they're jealous. Xanax without a prescription, They are happier when you can work faster. Think about it. They treasure the opportunity to raise your hourly rate, Buy Xanax Without Prescription. So let them, Xanax recreational. Let them pay you more money to get the job done more efficiently. Xanax australia, uk, us, usa, Stop wasting time and being apologetic for earning a great income.
Reality #3: You're probably pricing too low, if...
If you're landing most of your jobs, Xanax samples, your pricing is too low. Buy Xanax Without Prescription, If your customers don't whine and complain about how high your prices are, your pricing is too low. Xanax duration, If you're offering something interesting and different from your competition, and your customers seem to be absolutely delighted with the uniqueness that you introduce to their lives, then your prices are too low, my Xanax experience.
Reality #4: Your prices are too high, Cheap Xanax no rx, if...
If you're landing almost NONE of your jobs, and wish you were earning more money, then you're pricing is too high, purchase Xanax. If you're offering the same boring combination of "great quality, Xanax alternatives, professional, uniformed crews", then your prices are too high, buy cheap Xanax no rx. If you're offering nothing qualitatively or quantitatively different from your competition, Xanax coupon, you're simply gouging your customers, and overcharging them for apples they could buy way cheaper from the next guy. Plain and simple, Buy Xanax Without Prescription. When your customers find this out, Xanax maximum dosage, they're going to be very mad, Order Xanax from United States pharmacy, and will make sure everyone they know never uses your company again. Either start doing something differently in your service and shopping experience, or lower your prices, discount Xanax, before your customers catch on. Xanax natural, Obsolete yourself before the market does it for you.
Reality #5: Price has everything to do with value.
Nothing more. Buy Xanax Without Prescription, Nothing less. If the thing I care about more than anything in the world is that you pick up the phone when I'm looking for an estimate, Xanax trusted pharmacy reviews, then that's what I value. Xanax cost, If I'm looking for affordable package options so that I can choose the right fit for my budget, then that's what I value. If I just want a normal looking window cleaner to show up and do the work more than anything else, buy Xanax from mexico, then that's what I value. Order Xanax from mexican pharmacy, If I want the job done with minimal interference in my personal or business life, then that's what I value. If the most important thing is that the work is done today, then that's what I value more than anything else, Buy Xanax Without Prescription. Obsess on delivering value on your target market's terms, Xanax reviews. Take out a blank piece of paper and try to figure out what your customers want from you (besides clean windows). Xanax pics, Give it to them better than any other window cleaning company in the history of the world. Charge accordingly (really high).
Reality #6: Price is dynamic. Buy Xanax Without Prescription, Pricing is fluid, and in a state of perpetual flux. What worked for you this Spring might not work this October, Xanax no prescription. What you charged in July might be only a fraction of what your market is ready and willing to pay. Herbal Xanax, Be a price scientist. Experiment like crazy. Believe that the solution is never concrete, Buy Xanax Without Prescription. Seek to deliver overwhelming value, australia, uk, us, usa, and then let your market decide what that value is ultimately worth in terms of dollars. Xanax street price, Reality #7: People buy emotions.
Why does someone want the job done today. Why do they want a normal looking contractor to show up. Why do they hate voicemail, buy Xanax without a prescription, and just want a real-life human being to pick up the phone when they call for an estimate. Buy Xanax Without Prescription, Why do they demand proof of insurance, and a written estimate. Where can i buy cheapest Xanax online, In short, what emotions are they trying to avoid or acquire by giving you their hard-earned money. Sell these emotions in your marketing efforts.
Reality #8: People understand price differences, not absolutes.
Your target market doesn't know how much it "should" cost to have your company clean their windows. They have no idea. But they're very good at comparing various options, and they want to know how your stuff compares to the other guys stuff, Buy Xanax Without Prescription. They also want to know how your "A" package compares with your "B" package, and how both of them compare to your "C" package. So tell them. Help them understand comparative value, and they'll stop worrying about absolutes. A $50 bottle of wine sounds expensive next to a $10 bottle. Buy Xanax Without Prescription, But it sounds affordable next to a $90 bottle. And it sounds downright cheap (and no longer desirable) next to a $385 bottle. Pricing is about context. No context, no value. Are you providing pricing context.
Reality#9: People want a price fast.
Don't make them wait, Buy Xanax Without Prescription. Don't make them fill out forms (if they don't want to). Don't beat around the bush. Don't make them jump through hoops. Don't play games. Buy Xanax Without Prescription, Don't dodge the issue.
Reality #10: People want to know what other people buy.
We're social creatures. We care what other people think. We care what other people buy. We care what other people prefer. Are you telling your clients what other people just like them have recently bought, Buy Xanax Without Prescription. Do it. Your customers want to know.
Do yourself a favor, and print out this article right now. Bring it with you in your vehicle, and consult it when you price jobs for the next two months. I promise that you're going to earn more money by doing so.
Kevin
P.S. In case you were wondering, I'm still accepting private marketing clients from the window cleaning and pressure washing industry. If you'd like to hire me to help you, send me a quick email to kevindubrosky[at]gmail.com, or drop me a quick line at 416-859-3171, and I'll be happy to explain the consulting options that are available to you.
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